The Email Standards Project works with email client developers and the design community to improve web standards support and accessibility in email.

Email has this nasty habit of inviting negative responses rather than just an absence of positive ones.

If you're slow for a week or two it's not the end of the world. Just be honest: explain to your customers you're experiencing some growing pains. They may not be thrilled but they'll appreciate the candor.

Despite the fact Peugeot 307 was the most sold car in Denmark in 2003, 2004 and 2005, Peugeot finds themselves in a very difficult situation in the beginning of 2007. In the summer of 2005 multiple cars catches on fire and the model is recalled for repairing - numerous times. Besides, Peugeot plans the launch of a new model 307 – named 308 – at the end of 2007.

The jury perceives the case as a well documented process, substantiating what can actually be achieved by initiating a customer dialogue in a situation like this. The campaign is targeted existing 307-car owners, who are facing a replacement shortly. The campaign is followed through in coherence with direct mails and interactions on the well though out micro website. With a fitting price incentive the wanted sales results are achieved. And the return-on-marketing-investment on the campaign is well documented.

The jury appoints 2 stars to this case.

"Domains have and will continue to go up in value faster than any other commodity EVER known to man."

Bill Gates, Microsoft Corp.